There are all sorts of ways to drive traffic to your site – social network buttons, SEO tools and practices, contests and giveaways. Most new visitors who come to your blog from one of these sources are “one-and-done” type: they look at the picture, read the article, watch the video – and then they leave.
And never come back.
The rush of new traffic is exciting. Your next step is to find a way to bring them back.
You’ve already done the hard part – you mentioned or reviewed a product that drew a new audience to your site. Your article added insight and discernment and context to the product. You’ve created value. Now that you’ve attracted this new reader, how do you maintain their attention after this visit? How do you re-engage them tomorrow or next week?
18.8% of ShopAdvisor users who have viewed a product have also specifically asked to receive a reminder about that product. They defer their purchase decision until later. People defer all the time, and for obvious reasons:
|They came to your site to read, to learn, to enjoy. They’re not ready to buy now and go shopping online. 93% of users buy over time (later).|
|They like the product, but they don’t have time at the moment to go shopping. Instead, they’d like to remember this item for later.|
|It doesn’t fit the reader’s budget today. So, maybe when there is a sale, or next payday, they’ll think about it again.|